CharityComms has published a new guide to help improve the relationship between charity communications professionals and the board. 

The representative group for charity communications professionals published its latest best practice guide, How to talk to your trustees about comms, today to help comms professionals understand how to speak to the board and urges trustees to be more involved.

Vicky Browning, director of CharityComms, said:

“In the new context for charities, with an increased emphasis on risk management and protecting reputations, trustees need to understand the value of communications to their organisations.  Many trustee duties relate closely to core comms responsibilities around, for example, impact reporting, awareness-raising, accuracy of information, reputation management and transparency. Ultimately, a strategic approach to communications can help trustees deliver on virtually every organisational aim. But comms professionals aren’t always the best at speaking the language of the board.”